Absolut Unique

Posted on Nov 8, 2012 in Dose of Design , Products
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Absolut proudly presents Absolut Unique, a limited edition, uniquely designed and individually numbered bottle. Anyone can do one or two unique products, but creating nearly four million unique bottles is a daring concept, even for a brand as passionate about creativity as Absolut.

Every bottle is a one-of-a-kind work of art, each decorated with bright colours and patterns. Launched worldwide, the vibrant bottles will be a great collector’s item and gift. To achieve this truly unique limited edition, Absolut had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up, and complex coating, pattern and placement algorithms were programmed to ensure that no two bottles would be alike. A combination of thirty-five different colours and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and each bottle was finished with a white, matt paper label that features each bottle’s unique number.

The result is close to four million strikingly designed bottles, as individual as our customers."AbsolutUnique feels a bit ‘mad scientist’ and a bit street art," says Jonas Tahlin, vice-president, global marketing, at The Absolut Company. "When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite."