The South Beach opens its doors

by Sophie Cullen on Oct 8, 2015 in Lifestyle
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The South Beach, one of Asia's most anticipated hotels, has opened its doors in Singapore

Featuring 654 Philippe Starck-designed guest rooms, the hotel is part of South Beach mega mixed-use development which also comprises offices, residences, retail space and a private club. A roster of leading lights in the design world have collaborated on the project, that includes architecture by Foster+Partners and global design firm Aedas, and installations by artists Lee Lee Nam and Soh Ee Shaun.


The hotel includes an all-day dining restaurant, three vibrant bars, two sky gardens, two infinity swimming pools and a gym, and endeavours to strike a balance between work and play. A feature of the new hospitality destination is Laugh – one of the three bars located on the ground floor, with its own street entrance from Nicoll Highway. The bar blends cheekiness and humour through design with colourful prints and an assortment of mix-and-match seating options.

The South Beach places emphasis on ecological design, with the hotel’s most striking feature being an elegant wave-like aluminium and steel canopy that rises and dips over the heritage buildings and links them with two soaring towers. Apart from integrating the isolated buildings into a seamless whole, the louvered canopy draws in natural light and provides shade against the sun and rain.

"The South Beach seeks to create infinite experiences for guests by integrating luxury & lifestyle, design and technology as well as work and play throughout the property," said Mr Jan Büttgen, General Manager of The South Beach. "The design seeks to create a hospitality experience second to none and we hope that each guest who stays with us can leave with unique stories to tell," he added.




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