Touted as an ‘urban retail boulevard’ rather than a mall, the Bernd Albers-designed structure is located at the south-western end of the Stuttgart city centre. Ippolito Fleitz Group has chosen to use light rings as the central element throughout the design, reflecting a letter ‘g’ to echo the logo of The Gerber. Each of the three entrances has a different take on the design seeing some link upwards towards visitors, while others explode across a ceiling in a wide arc. At the heart of the mall, the light rings entwine a column as they extend upwards to form a tree of light that pierces each of the three storeys.
Rounded ceilings and balustrades enhance the vertical nature of the building while the monochrome colour palette adds an element of elegance and does not interfer with the individual look of surrounding retail outlets. Seating islands have been designed for the public areas as places of rest. Made from carbon fibre reinforced plastic (CFRP), they are easy to transport while simultaneously paying homage to the luxury-car loving motor city of Stuttgart. With their flowing contours and elegantly upholstered cushions, the seats become vehicles of relaxation in the context of the mall.