India Pavilion at Hannover Messe

by Sophie Cullen on Oct 2, 2015 in Interiors
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Architecture Discipline creates India Pavilion for Hannover Messe 2015

As the official partner country for the 2015 edition of the trade fair, the Indian delegation comprised of 400 companies, 6 ministries, 14 state governments and 120 top Indian CEOs. New Delhi-based firm Architecture Discipline were selected to design a pavilion that showcased the limitless potential of India as a design, innovation, manufacturing and export hub. A selection of indigenous materials such as brass, wood, textiles and metals evoked the country's legacy of craftsmanship, while a patterned carpet depicted the dyeing technique of ikat.

Pavilion (4)

The focus of the India pavilion was an artistic assemblage of info graphics and interactive installations that displayed information about the core sectors of the Indian economy—biotechnology, renewable energy, space, wellness, industrial corridors, automotive industry, infrastructure in the north-east region, and skill development, among others. Elements such as digital screens and exhibition-pod walls depicted highly technical data in visually arresting ways, with the sculptural lion form welcoming guests inside.

Pavilion (6)

The pavilion's geometry was rooted in the Navgriha and Vaastu principles, representing India's profound tradition of peaceful progress. The Chakra, deconstructed to create a four-petal flower form, invoked immediate nostalgia. Each petal transformed into an exhibition pod, with vibrant displays of data, infographics and installations that illustrated the vast range of opportunities India has to offer.


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