With exquisite craftsmanship at the very core of the brand, Halo continues to evolve
When it comes to purchasing a product, it’s only natural to check where it is made. If it’s somewhere like
Eager to correct this impression is lifestyle brand Halo, which produces luxury handcrafted furniture. “In five years’ time, ‘Made in
Without doubt, Halo is proud of being ‘made in
Dating back to 1976, Halo started off as an antique business in
Offering a diverse range of products from furniture to trunks, bags and travel accessories, Halo is known for a unique aesthetic with exquisite craftsmanship at its very core. “You want to make something you are proud of. You want to make something that’s going to last,” says Oulton. “That’s what we do; that’s what we’re good at. We could never get anywhere if we hadn’t captured craftsmanship. Never.”
‘Big pieces’ are another signature of Halo. “It tells you who we are,” notes Oulton. “We have small chairs as well, but of course, the accent is big. I’d like to show oversized items.”
Today, Halo has gone a step further by collaborating with a number of international designers – Kelly Hoppen and Michael Yeung included – to create intriguing sub-brands. The Kelly Hoppen for Halo furniture collection is glamorous with clean lines, while Yeung creates futuristic designs with an unusual blend of avant-garde modernism. Among them, one interesting crossover is a range created with the
According to Oulton, collaborations are not restricted to designers, as long as they interest him while having a completely different style with Halo. “When we do the sub-brands, we always learn something. You don’t feel it, but it happens by osmosis. I know the quality of our fabrics has improved since we did Kelly’s line, because I got a better idea of how to do it.”
A new space
Why is the showroom in Gaoming, instead of a big city like
Timothy Oulton (TO): I want it in
What do you expect of this new showroom?
TO: I would like our customers to bring their customers here and use it as a permanent showroom, not just for show twice a year. When people come to the showroom, they can go to the workshop, too. I want them to see how the products are made.
What kinds of guest experiences are created here?
TO: Obviously we want people to come and spend all day; that’s why we’ve put a shower room in, as well as the kitchen and the fireplace. They’ve come a long way. Before they go back to the airport, they can have a shower, relax and have some food and coffee.