99-year-old appliance brand, KitchenAid, has opened first flagship in Hong Kong
KitchenAid, founded in 1919, has almost a century of history revolutionising the way of food is made and mixed. Most recently, the company announced its opening of the brand’s first flagship location in Hong Kong. Located in Lee Garden Three, Causeway Bay, the store officially opened on June 19 and was designed by former 40 Under 40 Award recipient, Danny Ng from 4N Design Architects.
The shop covers an area of approximately 2,000 sqf, the store showcases not only KitchenAid’s famous small appliances but also the brand’s recently launched range of major household appliances and a fully functioning demonstration kitchen. The kitchen offers customers the opportunity to experience the results KitchenAid appliances can produce. In addition, a super-sized version of the iconic KitchenAid Artisan Stand Mixer takes pride of place in the window of the store and the full spectrum of colour ways is available for purchase.
The KitchenAid story begins in 1908 when engineer Herbert Johnson observed a baker mixing his bread hard and wished to save his time and energy. Johnson then set out to develop an automatic mixer. In 1919, the world's first stand mixer was officially launched. In 1983, KitchenAid started developing large home appliances and over time, KitchenAid's kitchen appliance range has become a good hand for chefs and food preparers. For many years, it has been highly acclaimed by world-class dessert designers and baking fans including French chef Oliver Bajard and US cooking guru Julia Child.
KitchenAid has locations in 92 countries all over the world, with Hong Kong being the second flagship store to open in Asia, after Korea. As one of the top mixer brands in the world and a brand with full range kitchen offerings from large to smalls, KitchenAid combines artisan quality, professional performance and iconic design in its products including household kitchen appliances like refrigerators, ovens, steamers, microwaves, and small countertop appliances and kitchen accessories.
KitchenAid Black Stainless Steel Kitchen Suite is one of the most audacious designs of the brand. The simplicity and elegance of this black line collection gives it versatility while the opaque texture and the chromed aluminium handles help integrate these statement pieces seamlessly into any kitchen.
KitchenAid CHEF TOUCH takes inspiration from the long history of collaboration with professional chefs, thus developing a truly versatile cooking system that delivers restaurant-quality results. It features a Steam Oven and a Shock Freezer for rapid chilling and freezing, as well as a Vacuum Machine for preserving food with the sous-vide technique, hence the food can be cooked in a gentle and healthy way that preserves its natural taste and texture.
KitchenAid Hong Kong Experience Store
Shop 211-215, 2/F., Lee Garden Three, Causeway Bay