GILTIG is the first in a series of collaborations with fashion designers, a way for the Swedish giant to explore new ways of thinking. With that in mind, the brand and Katie Eary have set out to apply her bold patterns to home furnishings.
As a menswear designer, Katie Eary is known for always pushing the boundaries – exploring new ways of looking at menswear using unique patterns and colour mixes, all made possible through digital printing. This translates into GILTIG through a bold blue and red colour palette and the inclusion of images such as fish, cats and eyeballs.
"It turns all the senses up! I'm a print-based designer, so obviously GILTIG was going to be a print-based collection. The idea of creating something amazing on screen and knowing it's going to look the same when you put it on a product is very appealing to someone like me. Digital print is photo real – 2D-print is just so basic and boring. I want the colour to make the eyes hurt, that's what I always say," says Eary.