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120 years of Giorgetti

by Kate Lok on Sep 12, 2019 in Perspective Promotions , Products
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DSC_6678Giorgetti celebrates 120 years of furniture making

Luxury Italian furniture expert Giorgetti celebrated its 120th anniversary last year. To mark the occasion, an ambitious travelling exhibition, Object to Project, was inaugurated in October. It has made nine stops around the world, with Hong Kong being the latest.

Present at the exhibition hosted by the brand's Hong Kong partner ViA in late June, Giovanni del Vecchio, Giorgetti's chief executive, emphasised the brand's continued commitment to quality craftsmanship. "One hundred and twenty years is, in the end, only another anniversary," he said at the time.

"If you look with a long-term perspective, it's only a small step to a longer path."

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Skilful carpentry has been the defining element of Giorgetti's furniture-making since the very beginning, yet the secret of the brand's continued success lies in its passion for research and collaboration on new ideas. "I think the collaboration with different designers keeps the brand fresh and new," says del Vecchio. "It's also the collaboration between designers and our research and development office that keeps us evolving in the right direction. You see, our craftsmen work side by side with modern machines, which are not replacing their jobs. They're simply making the most efficient use of the scarcest resource that we have – our craftsmen's hands."

In Hong Kong, the brand is clearly on the radar of luxury furniture buyers, including the newly opened Rosewood Hong Kong hotel, for which Giorgetti has created a series of custom-made furniture and decorative pieces.

Looking ahead while keeping the essence of traditions is what keeps the brand ahead of the game for an entire century. "Tomorrow is irrelevant for us in setting the next step," del Vecchio explains. "Whatever we do, we target possible results in five to 10 years, in terms of medium- to longterm maturity. We try to be as close as possible to our markets and stay close to our own network of shops, architects and designers to intercept trends and ideas."
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THIS PIECE FIRST APPEARED AS "LASTING LEGACY”, A PROMOTIONAL ARTICLE FROM THE SEPTEMBER 2019 ISSUE OF PERSPECTIVE MAGAZINE.

 

 

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