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Business of Design Week returns to Hong Kong this month

by Sophie Cullen on Nov 21, 2016 in Lifestyle , Products
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Business of Design Week features a number of discussion sessions surrounding design. Nicol Boyd, work featured here, will explain the importance of simple and practical design during the product design series

Business of Design Week features a number of discussion sessions surrounding design. Nicol Boyd, work featured here, will explain the importance of simple and practical design during the product design series

Organised by Hong Kong Design Centre since 2002, Business of Design Week (BODW) returns to the Hong Kong Convention Centre from 28 November – 3 December, 2016

The conference gathers pioneering designers and creative executives from across the world and different disciplines to share their insights and stories, and to explore new ideas and trends in design, business, technology and branding. For 2016, the event’s Partner City is Chicago, an influential centre of American architecture which has long been associated with landmark buildings. 'ChicagoMade' will be a theme at this year's forum, with numerous Chicago architecture and creative experts offering their insights on design and architectural topics from urban renewal to public space usage.

Partner City for BODW 2016 is Chicago, with a number of leading architects and designers from the region taking part in discussions

Partner City for BODW 2016 is Chicago, with a number of leading architects and designers from the region taking part in discussions

Online business trends will also be a major topic for the week-long event, with this year’s Brand Asia Forum themed 'Brand & Innovation'. Tencent's corporate vice president Julian Ma will be the keynote speaker imparting his thoughts on growth trends and strategies of Tencent's map, vehicle connectivity and autonomous driving business. Rowan Lodge, head of retail design and development at Aēsop, and Miguel Fluxà Orti, CEO of Spanish shoemaker Camper, will lead the discussion with their branding genius and experience. In addition, Raaja Nemani, co-founder and CEO of Bucketfeet, the Chicago label specialising in artist-designed casual footwear, will elaborate on his effort in turning art and creative design into economics.

Rowan Lodge

Rowan Lodge head of retail design and development at Aesop will discuss branding at the event

This year, BODW has invited artists from different countries to share their insights into communication with the audience, the market and the wider society through innovative artistic approaches. The Communication & Design forum features Hong Kong illustrator Victo Ngai, whose fascinating use of colour and imagination took her to New York City to found her signatory Victo Ngai Studio. Other artists taking part in the discussion are Wesley Grubbs, founder and the creative director of the San Fransisco-based studio Pitch Interactive and Chris Cheung from XEX, a former winner of the DFA Hong Kong Young Design Talent Award.

Illustrator Victo Ngai

Illustrator Victo Ngai will take part in the Communication & Design Forum

Architects such as Winy Maas, founder of MVRDV and Carol Ross Barney, founder of Ross Barney Architects will be speaking at the event on a range of topics. Those curious about the potential of 3D printing should check out the Tech & Design session, while food-lovers can whet their appetite at the new session titled Food & Design, featuring Martin Kastner who is on the Future Laboratory’s list of the 100 most influential individuals in contemporary design.

Founder of MVRDV Winy Maas will be speaking at BODW 2016

Founder of MVRDV Winy Maas will be speaking at BODW 2016

Tickets for Business of Design Week can be purchased through the website: www.bodw.com

 

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