SEARCH

Absolut Unique

Posted on Nov 8, 2012 in Dose of Design , Products
Share on FacebookTweet about this on TwitterShare on Google+Share on Sina WeiboShare on Tencent WeiboEmail this to someone

Absolut proudly presents Absolut Unique, a limited edition, uniquely designed and individually numbered bottle. Anyone can do one or two unique products, but creating nearly four million unique bottles is a daring concept, even for a brand as passionate about creativity as Absolut.

Every bottle is a one-of-a-kind work of art, each decorated with bright colours and patterns. Launched worldwide, the vibrant bottles will be a great collector’s item and gift. To achieve this truly unique limited edition, Absolut had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up, and complex coating, pattern and placement algorithms were programmed to ensure that no two bottles would be alike. A combination of thirty-five different colours and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and each bottle was finished with a white, matt paper label that features each bottle’s unique number.

The result is close to four million strikingly designed bottles, as individual as our customers."AbsolutUnique feels a bit ‘mad scientist’ and a bit street art," says Jonas Tahlin, vice-president, global marketing, at The Absolut Company. "When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite."

Recent Posts

  • RONPHILLIPS-10

    Pinnacle Award 2018


    Perspective is proud to announce this year’s Pinnacle Award winner: veteran British architect Ron Phillips

    Posted on Nov 5, 2018
    View
  • f11 foto museum exterior

    Lens crafter


    Once a supermarket, a 1930s art deco row house in Happy Valley has been rescued and reborn as the privately run F11 Foto Museum for photography buffs

    Posted on Oct 29, 2018
    View
  • Antique Villa Exterior

    Second life


    10,000 trees and 50 Ming and Qing houses were saved and transported, brick by brick, 700km to Shanghai to create the Amanyangyun luxury resort

    Posted on Oct 24, 2018
    View
  • Lakhta Center Europe's tallest tower

    New heights


    Construction is nearing completion on Europe’s tallest tower, Lakhta Center in St Petersburg, Russia

    Posted on Oct 23, 2018
    View
Top