According to Japanese Good Design Award winner Naoto Fukasawa, he does little more than lead a normal life — and it is through the observation of human behaviour that inspiration strikes
What is good design? If there is such a thing as a ‘design pyramid’ in the creative world, then ‘human relationships’ probably stand at the highest point in the world of noted Japanese industrial designer Naoto Fukasawa, ahead of form and aesthetic.
Earlier this year, Fukasawa won a competition to design the medal for the Tang Prize — dubbed the ‘Asian Nobel Prize’ — which celebrates achievements in sustainable development, biopharmaceutical science, China studies, and ‘rule of law’. An elegant, simple design inspired by a gold coin, the designer sought to celebrate Asian philosophy.
In his design statement, the medal and its form imply a spiral curve and the image of a dragon. Spiral curves speak of life forces, expressing a dynamism of movement. Although based on a circular structure, the spirals never return to the same point, expressing a sense of infinity which is comparable to our history, growth and lives. “One of the requirements of the design brief was to express sustainability. The spiral is a shape which symbolises immortality,” explains Fukasawa.