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MAD reveals first project to be completed in Europe

by Sophie Cullen on May 24, 2016 in Lifestyle
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All images courtesy of MAD

All images courtesy of MAD

With offices in Beijing and Los Angeles, MAD has recently unveiled its design for its first European project

Located in Clichy-Batignolles, a newly developed neighbourhood in Paris, France, UNIC is next to Martin Luther King Park, and the currently-under construction courthouse designed by Renzo Piano. MAD won the project through an international design competition in collaboration with local French architects Accueil – Biecher Architectes.

"We worked closely with the local government, city planners and local architects in a series of workshops to ensure UNIC is a creative and iconic residential project united with the community," revealed MAD's founder and principal partner Ma Yansong.

03_MAD_UNIC Paris

Accentuated by sinuous floor plates, each asymmetrical level of UNIC slightly tapers, as the building ascends to create dynamic spaces within. The floating and "upward-growing" form responds to an organic scheme. MAD attempts to blur the boundary between architecture and nature through UNIC's variably stepped terraces, which extend the green space from the park into the vertical space of the building, and additionally provides space for residents to interact with nature.

The building utilises a simple double core structure with a bare concrete façade, both of which showcase the design's elegance and simplicity. Comprised of 13 floors in total, the building's upper floors include panoramic views of the surrounding city and the Eiffel Tower. UNIC's podium is conjoined with an adjacent public housing project and provides direct access to the Metro infrastructure and community resources including a kindergarten, retail spaces and restaurants.

05_MAD_UNIC Paris

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