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New release: Highland Park TWISTED TATTOO

by on May 15, 2019 in Art , Lifestyle , Perspective Promotions
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The all new Highland Park TWISTED TATTOO might be your next highball hit 

Highland Park Whisky's latest addition to the Hong Kong market pays homage to its founder’s Viking ancestry and an ancient tattoo technique. TWISTED TATTOO is a 16-year-old single malt whisky crafted from casks seasoned with Spanish Rioja wine from their distillery based in Orkney, Scotland.

This is the first time the Highland Park distillery has created a single malt combining whisky matured in Spanish Rioja seasoned wine casks with first-fill Bourbon casks, adding hints of soft red fruits to the brand’s trademark aromatic smoky peat and sweet heather honey profiles.

Its inspiration comes from the olden Norse mythology of the Midgard Serpent, or Jörmungandr, a creature living in the ocean that grew so large it trailed around the earth only to bite its own tail.

Highland Park TWISTED TATTOO

HP-2019-Twisted-Tattoo-bottle+packTo further accentuate its Scandinavian heritage, Highland Park partnered with renowned Copenhagen-based tattoo artist Colin Dale who specialises in the ancient art of dot-work tattooing. Dale is also considered a creative pioneer and a skilled craftsman, whose ability to tell stories on the skin has helped to bring the project to life, creating a striking sketch of the ophidian that inspired the spirit, etched both on the bottle and the packaging.

Dale's extensive research has helped to resurrect the lost tattooing techniques of the Nordic, Native American and Inuit cultures. His studio, Skin & Bone, uses both traditional and modern techniques to tell stories on skin.

"Colin Dale was an ideal choice as a creative partner. He is the perfect example of a modern day Viking soul and our partnership shows off the similarities between our crafts,” said Jason Craig, Global Brand Director, Highland Park.

"Tattoos are emotionally important and tell stories on the skin, much like our whisky tells the tales of our Orkney islands' ancestry. Both arts can be traced back hundreds of years with the traditional skills still playing a key role in the tattooing and whisky making process today.”Colin Dale, Tattoo Artist and Founder of Skin & Bone desgined Highland Park TWISTED TATTOO packaging (1)About Highland Park
Whisky has been distilled at Highland Park in Kirkwall, Orkney since 1798. Founder Magnus Eunson, was a direct descendant of Vikings who settled in Orkney over 1,000 years ago. Highland Park is made today, just as it was in 1798, using five keystones of production, aromatic peat, hand turned floor maltings, sherry oak casks, cool maturation and cask harmonisation. No other distillery uses all five keystones; so no other whisky tastes like Highland Park.

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