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Hermes features iconic street signal in window displays throughout Taiwan

by Sophie Cullen on Jun 18, 2015 in Lifestyle
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A storefront in Taiwan is lit up by the bright green traffic signal Xiaoluren (Photo by Kyle Yu)

A storefront in Taiwan is lit up by the bright green traffic signal Xiaoluren (Photo by Kyle Yu)

For Spring/Summer 2015, French fashion house Hermes has worked in conjunction with architectural firm Noiz  to use street crossing signal Xiaoluren as the feature of their window displays throughout Taiwan

Xiaoluren hermes

The character takes on different roles in each display in Taipei, Taichung, Tainan and Kaohsiung (Photo by Kyle Yu)

Literally translated as little green boy, the character was introduced in Taipei in 1999 and is now in widespread use throughout the country. Moving through different speeds, Xiaoluren suggests the relative urgency at which pedestrians should cross the street and has become world-renowned for its design and innovative technology.

Xiaoluren walking

Detailed view of character walking (Photo by Kyle Yu)

In the window displays, the character plays a very mischievous boy who attempts to steal ties, pick up hats and even seduce women with flowers. The hope is that the vibrant interaction between Hermes and pedestrians will create a new sense of urban playfulness in the areas which the displays surround.

Xiaoluren tie

Xiaoluren attempts to steal a tie from a mannequin (Photo by Kyle Yu)

 

Architects: Keisuke Toyoda (partner), Jia-Shuan Tsai (partner), Guillaume Harache, Najwa Zalaquett, Alex Bocchi, Chin-Yu Tsai, Hui-Shi Hsieh/ noiz

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