Started in 2011 when it was located across just two areas (751 D.Park and Dashilar), Design Hop in 2015 will spread over four municipal districts, offering the public an opportunity to embrace design in the historic city. The city-wide programme of exhibitions, installations, pop-ups, workshops, seminars, and lectures seek to activate a contextualized dialogue between iconic areas of the Chinese capital and creative initiatives envisioning new meanings for the public role of design in generating a contemporary urbanity.
The 2015 Design HOP programme places an emphasis on collaborative ventures and communal engagement with an interest in projects supplying new services, spaces and offerings inspired by the city, thus reinforcing its positioning as an experiential platform through which a diversified range and scale of design operations are activated via public fruition. Design HOP is an incubator that explores the widening economic and cultural implications of what 'designing for China' means today and tomorrow, and how local creative entrepreneurship is radically changing the significance of design for the 21st century city'.
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