Behind the scene exhibition — The growth of Qeelin under Dennis Chan’s camera

by on Jul 17, 2015 in Lifestyle , Perspective Promotions
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Founded in Paris, France, in 2004 by Chinese designer Dennis Chan, Qeelin has become a popular international jewellery brand, famous for its oriental elegant design. Every piece of jewellery is Dennis's own, talented work, which skillfully mixes simplified traditional Chinese elements with stylish contemporary design

Dennis is renowned for his jewellery-design skills, however his talent in photography cannot be ignored; he is often the photographer for some of the publicity pictures for his own brand. This Behind the Scene exhibition unveils some backstage photos taken by Dennis during the brand's commercial film shootings or promotional events in the past, most of which are capture a truly oriental feel.

02 裴蓓小姐正為Qeelin拍攝Tien Di系列婚嫁戒指宣傳硬照_website

Over a hundred behind the scene photos are showcased in the exhibition. They include the commercial film shooting from the early Tien Di series to the Coeur de Lotus series and the press conference of the recent Xi Xi series. All photos are shot from a different angle which helps to capture the casual attitude of the models, a look that is in stark contrast to images from the main camera. The special composition of the photos gives a unique visual effect which contains a heavy cinematic feel.

Besides the photos, the whole setting shows the growth of Qeelin. The installation includes some hand-drawn jewellery designs, jewellery making crafts and some coverage and photos of the brand's previous events from social media.

07 張曼玉小姐身處電車內拍攝,耳垂綴上Tien Di系列耳環_website

Eight specially-chosen photos are the highlight of the exhibition. Among them, the most famous are the images of Maggie Cheung and Emma Pei as they are the brand models showing earrings and wedding rings in the Tien Di series. Other photos include the pendant from the Coeur de Lotus series and the anti-traditional photo shoot which captures the back of a model wearing the earrings from the Tien Di series. Behind the Scene shows the growth of Qeelin and records the design and thoughts of Dennis Chan over the past eleven years.


Venue: Shop D, G/F, The Design Showcase,Ruttonjee Centre, 11 Duddell Street,Central, Hong Kong

Date: Mon to Fri, 10 am to 7 pm / Sat, 10am to 6 pm

For more information, visit

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