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Apple's Jony Ive and Marc Newson reinvent Claridge’s Christmas tree

by Leona Liu on Dec 22, 2016 in Lifestyle
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Apple's chief design officer Jony Ive and renowned designer Marc Newson have joined hands in creating the Christmas tree for London's landmark hotel Claridge's 

Marking the seventh year that Claridge's  has invited a favourite guest to reinterpret the Christmas tree in their own distinctive style, the hotel’s 2016 celebration brings two renowned designers Jony Ive and Marc Newson together in creating London’s seasonal icon. Ive, the creator of the iMac, PowerBook, MacBook, iBook, iPod, iPhone, iPad and AppleWatch, and Newson, known as one of the most influential designers in the world, have turned the hotel’s lobby into a Christmas fairy tale.

claridges_christmas_jms-009

The installation features four-metre-high light boxes that glow with black and white photographic images of snow covered silver birch trees, set on a pure white floor. Against this backdrop, rise cast models of Scots pine, layered with both natural and photographed silver birch and fir trees, reaching to a canopy of natural green pine.

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