Opening today, Messe Frankfurt’s Ambiente is set to be the biggest international consumer goods fair yet
The fair, which is set over 308,000 sq-m, brings together 4,387 exhibitors, with 79% of these coming from outside of Germany. 96 different nations will be represented over the course of the fair which runs until February 16 at the Frankfurt Exhibition Grounds.
"As the world's leading trade fair, Ambiente is the heart of the global consumer-goods market", says Detlef Braun, Member of the Board of Management of Messe Frankfurt. In Germany alone, the products covered by Ambiente stand for a market worth € 27.6 billion (IFH Retail Consultants, Cologne). "The economic signs are set to go – globally and here in Germany. In other words, good prerequisites for five successful order days here in Frankfurt."
Targeting three main themes of dining, living and giving, other highlights of this year’s event include the addition of the “Ethical Label”. Buyers can be led straight to exhibitors whose products are sustainable through the handy “Ethical Style” guide. The 2016 partner country is Italy, and Monday 15 February will be 'Italy Day' with the spotlight on enjoying Italian cuisine, creative ideas and outstanding product design.
Ambiente will be opened at a ceremony at Frankfurt Fair and Exhibition Centre with representatives of the world of politics at 10.00 hrs on 12 February 2016.