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The Hari London creates a new brand standard

by Suzanne Miao on May 1, 2017 in Interiors , Lifestyle , Top Story
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The lobby is all about textures and layers, from brick walls and padded columns to layered rugs on the wood floor and a sumptuous blue velvet sofa

The lobby is all about textures and layers, from brick walls and padded columns to layered rugs on the wood floor and a sumptuous blue velvet sofa

Following a 58-year heritage in hotel development and management, Harilela Hotels opened the doors of The Hari in London's Belgravia last autumn, marking the launch of a new brand for the global travel market

Late last autumn, Londoners were given the first glimpse of The Hari hotel concept before the new brand begins its worldwide expansion. Throwing open its doors to neighbours, London culture enthusiasts and global travellers, The Hari is nestled in the heart of upmarket Belgravia, in a peaceful street surrounded by residential homes — but a mere stone's throw from the bustling design hub of Pimlico.

In The Bar, a welcoming 'homey' feel is created with extensive bookshelves — guests are encouraged to browse, borrow and even bequeath books — set off by the colourful, ethnic-style rug and leather chairs

In The Bar, a welcoming 'homey' feel is created with extensive bookshelves — guests are encouraged to browse, borrow and even bequeath books — set off by the colourful, ethnic-style rug and leather chairs

The Hari is in fact the first glimpse of The Hari brand, which is the vision of Aron Harilela, chairman and CEO of Harilela Hotels. Hong Kongers are, of course, familiar with the Harilela brand: established in 1959 and still wholly owned by the Harilela family, The Harilela Group is a private company based in the territory.

With extensive experience in hotel development and management, the group currently owns and operates some 15 properties across Hong Kong, China, the Far East, Europe, Canada and the US.

The Terrace is an urban oasis with living walls and retractable roof — a hang-out space for all seasons

The Terrace is an urban oasis with living walls and retractable roof — a hang-out space for all seasons

"For me, this launch is the culmination of a lifelong dream to create my own hotel brand. Global travellers are deserving of a
more layered and singular hotel experience which our team will deliver," says Aron Harilela. "The Hari wholly encapsulates my values and reflects everything I love when it comes to design and service."

Previously known as Belgraves, The Hari comprises 85 bedrooms, including 14 suites and an eclectic mix of social spaces. The Terrace is an urban oasis with living walls and retractable roof — a hang-out space for all seasons, while The Bar is the ideal location for work, play, and a relaxed take on afternoon tea.

In the bedrooms and suites, many bespoke joinery details such as the desks, banquettes and headboards were designed by TB&P, as seen here in the living room area of the penthouse suite

In the bedrooms and suites, many bespoke joinery details such as the desks, banquettes and headboards were designed by TB&P, as seen here in the living room area of the penthouse suite

Art, including works by Mario Testino and Tracey Emin, as well as a library of books which guests can borrow from and will be encouraged to donate to, contributes to the hotel's passion for culture. Bikes will also be available to guests who wish to explore Belgravia, its historic streets and hot spots, or go further afield.

Tara Bernerd & Partners (TB&P) provided the full interior design for the refurbishment of the Belgraves prior to it being transformed
into The Hari. This included working on all layouts throughout, from ground floor lobby to restaurant, bar and library as well as all suites and bedrooms. The aim throughout was to create a stylish yet warm atmosphere that would bring an almost loft-like residential feel; to create an original home in the heart of Belgravia.

A taupe knitted throw across the bed and a cosy reading alcove by the window in deep purple provide extra layers of colour and texture in the Premium guest suite

A taupe knitted throw across the bed and a cosy reading alcove by the window in deep purple provide extra layers of colour and texture in the Premium guest suite

In the bedrooms and suites, many bespoke joinery details such as the desks, banquettes and headboards were designed by TB&P. The white bathrooms are finished in an Arabescato marble from Massa, Italy, with smoked glass and wooden vanity units which were also to a bespoke design.

This is an excerpt from the “A new brand concept" article from the May 2017 issue of Perspective magazine.

To continue reading, get your copy of Perspective.

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