Following a 58-year heritage in hotel development and management, Harilela Hotels opened the doors of The Hari in London's Belgravia last autumn, marking the launch of a new brand for the global travel market
Late last autumn, Londoners were given the first glimpse of The Hari hotel concept before the new brand begins its worldwide expansion. Throwing open its doors to neighbours, London culture enthusiasts and global travellers, The Hari is nestled in the heart of upmarket Belgravia, in a peaceful street surrounded by residential homes — but a mere stone's throw from the bustling design hub of Pimlico.
The Hari is in fact the first glimpse of The Hari brand, which is the vision of Aron Harilela, chairman and CEO of Harilela Hotels. Hong Kongers are, of course, familiar with the Harilela brand: established in 1959 and still wholly owned by the Harilela family, The Harilela Group is a private company based in the territory.
With extensive experience in hotel development and management, the group currently owns and operates some 15 properties across Hong Kong, China, the Far East, Europe, Canada and the US.
"For me, this launch is the culmination of a lifelong dream to create my own hotel brand. Global travellers are deserving of a
more layered and singular hotel experience which our team will deliver," says Aron Harilela. "The Hari wholly encapsulates my values and reflects everything I love when it comes to design and service."
Previously known as Belgraves, The Hari comprises 85 bedrooms, including 14 suites and an eclectic mix of social spaces. The Terrace is an urban oasis with living walls and retractable roof — a hang-out space for all seasons, while The Bar is the ideal location for work, play, and a relaxed take on afternoon tea.
Art, including works by Mario Testino and Tracey Emin, as well as a library of books which guests can borrow from and will be encouraged to donate to, contributes to the hotel's passion for culture. Bikes will also be available to guests who wish to explore Belgravia, its historic streets and hot spots, or go further afield.
Tara Bernerd & Partners (TB&P) provided the full interior design for the refurbishment of the Belgraves prior to it being transformed
into The Hari. This included working on all layouts throughout, from ground floor lobby to restaurant, bar and library as well as all suites and bedrooms. The aim throughout was to create a stylish yet warm atmosphere that would bring an almost loft-like residential feel; to create an original home in the heart of Belgravia.
In the bedrooms and suites, many bespoke joinery details such as the desks, banquettes and headboards were designed by TB&P. The white bathrooms are finished in an Arabescato marble from Massa, Italy, with smoked glass and wooden vanity units which were also to a bespoke design.
This is an excerpt from the “A new brand concept" article from the May 2017 issue of Perspective magazine.
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