Starbucks opens the world's largest store in Shanghai, featuring a giant copper cask and a ceiling with 10,000 hexagonal tiles
The recently opened Starbucks Reserve Roastery Shanghai spans 2,800sqm and two storeys and claims to be the first immersive multi-sensory coffee experience in Asia. It is also the second Starbucks Roastery in the world, twice the size of the inaugural Seattle Roastery.
Customers are greeted with a two-storey, 40-ton copper cask, adorned with more than 1,000 traditional Chinese chops and hand-engraved to narrate the story of Starbucks. Other key design features include a ceiling consisting of 10,000 handmade wooden hexagonal tiles inspired by the mechanism of an espresso machine, part of the design vision of store, which Liz Muller, senior VP Creative, Global Design & Innovation for Starbucks, describes as creating a "layering effect in a space".
The Roastery also features a 27m-long wooden coffee bar handcrafted by local artisans (the longest Starbucks coffee bar in the world) and a tea bar made entirely from 3D printed recycled materials. There's also a digital experience whereby customers can point their mobile devices at certain features to learn more about them.