Danish design studio SPACE Copenhagen has designed 11 Howard Hotel in New York’s SoHo district
For its first project in New York, SPACE Copenhagen has designed the interiors and bespoke furniture for the newest hotel from Aby Rosen. Using Scandinavian design principles combined with creative modernism, the firm worked with Creative Director Anda Andrei on the project.
The hotel incorporates natural materials, dramatic clarity, and meticulous craftsmanship into its design, with each of the 221 guestrooms being filled with custom pieces that are handcrafted in Denmark. "We're really interested in materials – stone, woods, leathers," says SPACE Copenhagen Co-founder Signe Bindslev Henriksen. "We love things that age well. It's part of our responsibility that a project lives on in a beautiful manner long after we've left."
Including pieces from its Fly Collection for &tradition, furniture is made from luminous oiled oak. Rooms feature an art object, a plaster wall ceramic created by the artist Katie Yang, and a new lighting collection designed exclusively for the project. The rooms are soft and inviting thanks to materials such as porcelain tile, marble and brass trimmings, giving the overall affect of a home rather than a hotel.
In 11 Howard's bar, The Blond, the designers used dark woods and gold metals to create a seductive yet edgy environment. The fluid design allows for The Blond to be warm and welcoming for guests during the day, and then transform into an elegant bar space in the evening, and into a nightclub after midnight.