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SIGNATURE HOTEL REVITALISES SOHO CORNER

by Suzanne Miao on Nov 24, 2014 in Interiors
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Tim and Kit Kemp turn a three-quarter acre site in Soho into a multidimensional mecca with Ham Yard Hotel, their eighth property in London — and most ambitious project to date

Ham Yard Hotel is by no stretch of the imagination a standard hotel development project. Instead, Firmdale Hotels owners Tim and Kit Kemp transformed a three-quarter acre site in London's Soho district, with a purpose-built 91-room hotel and 24 residential apartment property, as well as a unique tree-filled pedestrian thoroughfare. There's also a sumptuous drawing room, library, Soholistic spa, 188-seat theatre, and an original 1950s bowling alley. Topping off the urban village is a leafy rooftop garden.
Using the local landscape of Soho as a reference, Woods Bagot constructed the building complementary to the scale of those in the area, while bringing a contemporary touch to one of London's most historic entertainment districts. The main elevations of the new hotel are composed of pre-cast stone and brick and incorporate Firmdale's signature floor-to-ceiling steel framed Crittall windows, giving the development a warehouse aesthetic traditionally found in the Soho area.
"The hotel creates a new landscaped space carved out of a previously derelict car park, adding new restaurants and niche retail at ground level into the mixed-use fine grain typical of Soho," says Woods Bagot project director Jonathan Leah.This is a preview of the "Signature hotel revitalises Soho corner” article from the December 2014 issue of Perspective magazine. 

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