The new hotel brand has been specifically designed for the Chinese market offering a customised experience for the Chinese guest within China. NUO will be China’s first high end hotel brand and the spaces will invoke a contemporary yet luxurious aesthetic. The property will have a range of traditional and contemporary art works adorning the walls in public spaces, including work by Zheng Fanzhi. As well as the 439 guest rooms and 42 suites, the hotel will feature a Chinese tea lounge, traditional Chinese medicine treatment rooms, 7 spa rooms and a 23m lap pool.
Located near the Forbidden Palace in the Hutong district of Beijing, the flagship hotel will be inspired by the Ming Dynasty, incorporating ceramics, lacquerware and porcelain throughout. Ian Carr, partner at HBA says, "The Ming Dynasty theme, at the heart of the NUO Beijing, is represented in many facets of the design, from simple application of motif, to principals of layout and graphics, to how the guests interact with the property."
Currently in its soft opening phase, the hotel is set to officially open in September