A new 6,000 sq-m space has been re imagined at the Lane Crawford store, creating four separate rooms that can intermittently evolve to showcase collections from the diverse selection of brands under the company’s umbrella. This “next-generation” retail experience was designed in collaboration with esteemed architectural firm Yabu Pushelburg, whose co-founder George Yabu will be a judge at this year’s A&D Trophy Awards. Customised finishes such as textured oak, copper and bespoke leather add visual elements to heighten the senses and the luxurious feel of the space.
Each room will be co-curated by Lane Crawford and also designers from brands whom the company stocks. Features of the new addition include an occasion room which specialises in cocktail/evening gowns and a jewellery salon that can display collections in an intimately rerfined setting. "With unique access and insight into the world of leading designers and style influencers, the Lane Crawford experience at the next-generation flagship store is an elevated encounter of personal discovery and inspired creativity," says Joanna Gunn, Chief Brand Officer, Lane Crawford.