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L’OCCITANE opens first London flagship, designed by FutureBrand UXUS

by Hannah Grogan on Jun 29, 2018 in Interiors , Top Story
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L'OCCITANE's first London flagship store has opened. With interiors designed by retail design experts FutureBrand UXUS

L'OCCITANE’s first London store was located on Kensington High Street and opened in 1997. The French natural beauty, skincare and fragrance brand commissioned retail design experts commissioned FutureBrand UXUS to create a retail experience for the brand's first flagship store, located on Regent Street.

L'Occitane_UXUS © Michael Franke_MG_7748The brief was to create an immersive experience that can offer customers a luxurious and sensorial exploration of L'OCCITANE's full range of natural beauty products – inspired by the south of France art de vivre & Provençal beauty secrets.

FutureBrand UXUS created the space as an enchanting retail experience. At the core, is  education and trial, sharing the L'OCCITANE 'beauty of life' philosophy with the curious customer. With the region of Provence at the soul of L'OCCITANE, FutureBrand UXUS transports the customer there, with real roses and showers of lavender incorporated in the interiors, and tiles in warm yellow hues reminiscent of sunnier climes.

L'Occitane_UXUS © Michael Franke_MG_7976_02

L'Occitane_UXUS © Michael Franke_MG_8055_02“The store was designed around iconic views that are highly sharable,” says George Gottl, CEO FutureBrand UXUS. “The Botanical World, placed at the Regent Street entrance was designed to attract foot traffic by its striking visual presentation, inviting passers-by to snap and share on social media.”

With the region of Provence at the soul of L'OCCITANE, FutureBrand UXUS transports the customer there, with real roses and showers of lavender incorporated in the interiors

Customers are taken on a journey from garden to table through the store. Sunshine yellow and rose gold accents flood the space with a warm glow. The shop floor is divided into beauty zones; a sunshine fountain with an array of soaps, a wild scented garden allowing customers to explore and find their fragrance, a hand-care bar, an abundant harvest table and a living beauty bar. Holistic treatments are provided upstairs, with refreshments and Pierre Hermé Paris macarons served . 

L'Occitane_UXUS © Michael Franke_MG_7832_02"We are thrilled to secure our first UK Flagship store on London's iconic Regent Street,” Jamie Taylor, Retail, Wholesale and Property Director at L'OCCITANE UK. The unique concept design creates a truly multi-sensorial experience, the new macaron bar and Café by Pierre Hermé Paris completes this sensory journey. Memory creation through inspirational storytelling was our vision for this Flagship Experience Store, providing an immersive exploration true to our deep Provencal roots."L'Occitane_UXUS © Michael Franke_MG_7932_02L'Occitane_UXUS © Michael Franke_MG_7815_02

All photos: Michael Franke 

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