Formerly a paper factory in London's Southwark area, the refurbished 7,000 sq-ft office by Jump Studios now houses the first UK office of Cloudflare, the San Francisco-headquartered internet performance and security company.
Jump Studios blends the technology start-up’s major elements into the design. A feature graphic wall that has been programmed showcases live information from the internet using both LED and 2D graphics, and incorporated Cloudflare's brand colour orange into the grouting, giving traditional construction details a fun but purposeful twist.
The design team exposes the 'bones' of the building, stripping it back to its core elements. Much of the furniture is bespoke, including the custom-made desks, which have powder-coated metal legs with lacquered-plywood tops, accessible panels and cable management.
The practice utilises durable materials including concrete, metal and plywood. In the kitchen, stained OSB and plywood tables are coupled with vintage Scandinavian furniture sourced by Chase & Sorensen, an industrial ode to the building's original purpose.
They also used the unconventional design of visible, 'nomadic' coils to run the electric and data cords to work desks. Rather than the standard method of having IT wires coming from under the desk, these coils shoot down into the workspace, referencing the company's tech involvement, while adding colour and creating a 'garage-industrial' feel.