Shopping malls in Hong Kong are popular for citizens and tourists as they are packed full of new and fancy clothing and accessories. Italian fashion and accessories brand Cruciani has two new stores in town designed by Italian firm Area-17.
Area-17 drew inspiration for the stores from the idea of exhibiting a piece of Pop Art in a museum and has designed contemporary gallery-like interiors for each location. In the shop in Times Square, Causeway Bay, the famous macramé lace bracelets are placed in the centre of the boutique on an eight-metre marble block. Multiple colours of bracelets create a contrast with the pale colour of the surface of the block. The sinuosity of Ingo Maurer’s Lucellion lamps echoes the brand’s logotype as well.
In the pop up store in Harbour City, Tsim Sha Tsui, the scale of the store is shrunk to meet the spatial and display objectives. Sharp monochromatic surfaces, an impressive, custom-made marble display case, and the contrast of textures still characterise Area-17's project. The walls dematerialise and project the Cruciani collection to the outside which helped the store to earn the nickname "the glass house”.
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