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Italian brand Valcucine opens showroom in Hong Kong

by Sophie Cullen on Jun 10, 2016 in Interiors
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Premium Italian kitchen brand Valcucine has just launched its new Hong Kong showroom in partnership with Chest Apply

Specialising in designing timeless and elegant kitchens made to last for generations, the Italian brand has opened a stunning showroom in the Harbour Centre, Wan Chai, that includes views out over Victoria Harbour. Inside, a number of kitchen designs can be seen fully realised, and crafted from the best materials, just as the company has done since its inception in 1980.

Forma Mentis system

Forma Mentis System

For years, Valcucine has worked in the field of kitchen and system design, always putting aesthetics, creativity, and the satisfaction of their client first, dictated by the solid will to guarantee functionality, ergonomics, safety, and respect for nature. Just last year, it was acquired by ItalianCreationGroup, a holding company that operates in the home design and personal lifestyle sector, through the acquisition of Italian brands of the highest quality range.

New Logica System

New Logica System

The opening of the Hong Kong showroom is significant to the brand, as it seeks to gain leverage in the Asian market. “The brand has always been very good, and very well designed,” said Stefano Core, CEO of ItalianCreationGroup at the opening. “What we hope to do is to show more people how beautifully crafted and exceptional the products are, and that’s why we wanted a physical showroom here in Hong Kong.”

SineTempore System

SineTempore System

Along with the launch of its new showroom in Hong Kong, Valcucine is rolling out four new systems with improved storage space and functionality: New Logica, ArtematicaSineTempore and Invitrum. While all of the new systems are each unique, they all hold true to the brand’s slogan, ‘Innovation for Life’, that sees timeless design, well-being features, and innovation across all products.

 

Valcucine

2F, Harbour Centre

25 Harbour Road

Wan Chai

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