Giammabruns Italian Boutique is a newly settled company that will distribute trendy Italian brands in Mainland China. One of these brands is famous for having two former Italian football players as owners. The project was not only about creating an interior. It included a cross-over with marketing, brand images and commercial strategies, never forgetting the psychological aspect of future customers. The main target was quite clear: to create a modern image for these shops with touches of European style.