Gérard Faivre Paris, creator of the Art Homes concept, is revolutionising the Parisian luxury property market with residences where high-end design comes complete with a full concierge service
Gérard Faivre had to put his love of design and architecture on hold for 15 years to take the reins at his family's apparel company when his father died. Today, however, his dreams are fulfilled, and he has been declared a virtuoso of metamorphosis who gives a contemporary feel to properties that are full of history.
"I am neither architect, neither decorator, nor a real-estate professional," he says, crediting his years at the helm of the family business for his design aesthetics. "Thanks to this experience, which I did not choose, I learned to love beautiful materials and harmonious proportions. My eye and my hands improved in keenness and know-how."
Faivre's signature — which is simultaneously his challenge — is that he never creates the same interior twice. Using a blend of traditional and contemporary elements in each of his projects and, despite their vast variations in style, they all have one thing in common: they are ready to be lived in. In other words, new owners need only bring their personal effects.
Such is the case at an elegant Haussmann-style apartment on Paris's Rue Lincoln. Blessed with a variety of architectural assets — spaciousness, high ceilings, original parquet flooring, marble fireplaces, large mirrors and mouldings — it had, over time, lost the prestige of the Parisian salons of yesteryear, where fashion designers presented their first haute couture collections.
Paris, the City of Light, is surely one of the most beautiful places in the world, with dazzling architecture, culture and neighbourhoods of incomparable beauty. Here, one can stroll along avenues showcasing renowned fashion designers, dotted with beautiful boutiques and extraordinary homes. Located on the Seine's Right Bank, this neighbourhood, part of the 'Golden Triangle' shopping hotspot, is recognised around the world.
Until the late 19th century, the nobility and the haute bourgeoisie, recognising the beauty of buildings and mansions in this neighbourhood, made this their home. In the 20th century, the prestige of these addresses was enhanced as industrialists and bankers began to move in.
To reclaim that prestige at the Rue Lincoln apartment, Faivre revised the floor plan, and managed to create a new layout and a perfect harmony among the impressive row of three rooms and two suites arranged around the room. Each suite consists of a bedroom, bathroom and a separate dressing room.
The main entry was inspired by a hallway from an haute couture house, befitting the area which was the epicentre of Parisian fashion and home to the historical Christian Dior workshop. The proximity of the famous avenues Montaigne and Champs Elysées also provided inspiration for Faivre, who incorporates luxury to satisfy the needs of foreign customers in his designs — just as the grand French fashion designers did with their creations.
This is an excerpt from the “Haute Curateur" article from the Jul/Aug 2017 double issue of Perspective magazine.
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