by Phoebe Liu on Nov 13, 2013 in Interiors , Lifestyle
Share on FacebookTweet about this on TwitterShare on Google+Share on Sina WeiboShare on Tencent WeiboEmail this to someone

At the Nanchang Insun International Cinema, located in Nanchang’s Book City in Jiangxi province, China, One Plus Partnership designers were inspired to combine two elements — books and film — into their concept

A white background with a black font is the most often-used book printing format around the globe, and this provided the inspiration for One Plus Partnership in conceiving its design for the Nanchang Insun International Cinema, located in Nanchang’s Book City in China’s Jiangxi province.

The design team, headed by One Plus founders Ajax Law and Virginia Lung, considered that the nature of film itself, meanwhile, is a direct opposite to print. Cinematographers use black frames to capture scenes and emotions. Yet, setting aside the literal difference of black and white backgrounds used in both films and books, they nonetheless correlate with each other in that both use a series of still images to depict meaningful stories.

Words and pictures, though different in medium, strive to achieve the same goal — to inspire and ignite the imagination of people who have hidden their deepest desires. To make a remarkable film, the creative work of the scriptwriters plays an important part. At the cinema, the papers hung on the wall resembles masterpieces written by scriptwriters, turning over a brand new page for movies to come.

Black and white are the two main colour components of the Nanchang Insun International Cinema. Upon entering, visitors encounter a sea of whiteness. Book pages flip along the wall, recalling an image of a sea of the books. Located in the middle of the lobby, stacks of ‘paper’ are piled on the floor. When seen from afar, these create an illusion that they are made of real paper, but are actually cash registers made from Corian.

Recent Posts

  • Main photo updated

    Incubation architecture

    BARRIE HO Architecture hosts exhibitions about incubation architecture at the Royal Institute of British Architects, London – and soon in Hong Kong

    Posted on Sep 21, 2017
  • Frank Leung surveys his creation at ArtisTree

    Dramatic art

    Hong Kong art space ArtisTree transformed into a dynamic open-box concept performance venue

    Posted on Sep 19, 2017
  • 1

    Land Lord

    Landscape designer and architect Raddle Siddeley on why landscapes should look great naked

    Posted on Sep 19, 2017
  • Square and boxy, internally House W tells a story of soaring ceilings, vast skylights and an entire wall composed of glass panels on the garden elevation

    Heat exchange

    House W in Beijing overcomes challenges of heat insulation for maximum energy efficiency

    Posted on Sep 19, 2017