March & White recently transformed a prominent Victorian building into an exciting new place to stay in London
At 208 Sussex Gardens, a Grade II listed stucco-fronted terrace, design Studio March & White went over and beyond when conceptualising the interiors – no cookie-cutter approach would do, no matter how ‘luxurious’. Here, a different theme for each floor offers potential residents a choice from the theatrical Hollywood-inspired look of the ‘Glitz and Glamour’ floor to the warm and modern Scandinavian decor of the third floor, the property.
The 63 strikingly contemporary apartments are located within a Grade II Listed 1840s Victorian building, the new flagship property of serviced apartment specialist Go Native. Unlike conventional hotel spaces, all apartments here are fully equipped with high-specification kitchen appliances, combining the comfort of a home with the amenities and luxury touches of a boutique hotel.
A key part of the design brief was to be sensitive to the building’s heritage and retain many period elements, such as the original staircases and fireplaces, whilst introducing strong elements of contemporary design. The prominent design of the bespoke etched-mirror reception desk, combined with the marble features throughout and the floor-to-ceiling mirrors, helps create an uplifting environment as soon as the guest walks through the front door.