Toronto-based DesignAgency took inspiration from Rome’s diverse and historic neighbourhoods, including cinematic streetscapes, churches and F&B outlets, in the design for the new Generator Rome, a boutique hotel near the Colosseum and Termini Station.
The lobby is a bright, open and gallery-inspired environment with polished concrete floors, white plaster walls and an inviting reception desk created from Venetian plaster. Cosy seating clusters are featured throughout for group check-ins and waiting guests.
The area is also programmed for live music and local art, including a bespoke mural by famous Italian street artist Luca Maleonte. The design team also sourced vintage oil paintings from local thrift shops to further emphasise the gallery nature of the space.
The café to the right of reception is an airy environment, with large communal bluestone-topped tables. White wall tiles, oak floors, distressed plaster walls and light bentwood furniture contribute to the inviting nature of the space.
The bar to the left of the reception features colourful patterned floors, bottle-green wall tiles, while a scaled-up palm wall covering and neon orange archways create a happening vibe day and night.
"We're excited to add another Generator destination in Italy. In contrast to Venice – a jewel box of riches – Generator Rome is iconic, spare and minimalist, yet still rich with an exciting and ethnic vibe," says Anwar Mekhayech, principal of DesignAgency.
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