Hong Kong-based firm Design Action & Associates has unveiled Blizzard Cinema, a new entertainment complex located in Shenzhen, China
For the project, designer Vincent Li wanted to achieve a completely unique look, so created an interior that echoes the response that a blizzard or gust of wind may have when blowing through the space. White was chosen as further reference to the natural phenomenon referenced in the project, while walls have been designed to form waves, giving a moving quality to the surrounds.
In the lobby, a wave-shaped ceiling has been backlit to mimic the movement further, but this detail also functions as a wayfinder for movie-goers, lighting the way to the theatres. These curved lines flow throughg various areas of the space, such as the ticket machines, box office, concession stands, waiting area, corridor spaces and each theatre foyer.
Inside the theatre, the main colours are cool grey and black, while the walls have been executed in different shades of green to make the space livelier.
“I like to think the experience of watching movies is like living inside a blizzard where it captures everything, ideas, thoughts, and feelings and then spits out a total new look, a new understanding,” says Li.
Project Name: Blizzard Cinema
Area: 22000 Sq ft.
Project Location: Shenzhen, China
Design Firm: Design Action & Associates
Designer: Vincent Li