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American Standard’s vice-president talks about design and business

by Suzanne Miao on Jun 19, 2017 in Interiors , Lifestyle
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Antoine Besseyre Des Horts, American Standard’s vice-president of design in Asia Pacific

Antoine Besseyre Des Horts, American Standard’s vice-president of design in Asia Pacific

Antoine Besseyre Des Horts, American Standard's new vice-president of design in Asia-Pacific, speaks to Perspective about his design principles, recent collections, and plans for the one of the biggest names in sanitaryware

Since he was appointed to lead American Standard's team of Asian designers to create dream bathrooms, Antoine Besseyre Des Horts — the brand's vice-president of design in Asia-Pacific — has set his sights on crafting high-performance toilets, stylish faucets and wellness products that raise the standards for living healthily, responsibly and beautifully.

Both the design and technology of the new EasySet collection make it highy intuitive to use, and offer flexibility and planning freedom for people to create tailored experiences

Both the design and technology of the new EasySet collection make it highy intuitive to use, and offer flexibility and planning freedom for people to create tailored experiences

Throughout his career, Besseyre Des Horts has been recognised for his work, with accolades from Red Dot Design Awards, IF Design Awards, Good Design Awards and Interior Innovation Awards. He also previously worked with Paul Flowers, chief design officer of LIXIL Water Technology (LWT) at Grohe, designing numerous successful collections of fittings, accessories, ceramics, furniture and digital products for the European, American and Asian markets.

Known to draw his design inspiration from the details of everyday life, Besseyre Des Horts is based at American Standard's design studio in the Crystal Design Centre (CDC) in Bangkok, heightening the brand's design sensitivity and shortening reaction time to the fast-changing Asian consumer landscape.

EasySet is a wallmounted mechanical device which allows the user to switch the water on and off, as well as precisely control flow Opposite page

EasySet is a wallmounted mechanical device which allows the user to switch the water on and off, as well as precisely control flow Opposite page

"The East and West are increasingly influencing one another," he says. "Eastern populations are intensively travelling abroad for leisure, business or education, especially to Western countries. They are experiencing different lifestyles and cultures, so their habits and expectations are evolving in every aspect of their lives. With the help of my team, I constantly analyse the evolution of the social, economical and technological landscapes in Asia and around the world, to design products that address the evolving needs and aspirations of Eastern populations."

A big part of the team's creative process is to gather insights to understand better the behaviours and preferences of the end-user, Besseyre Des Horts notes. In Asia-Pacific, like in the rest of the world, the bathroom is evolving from a rational space to an emotional one: "Across the region, we can identify very similar needs in terms of comfort, hygiene or safety. However, mainly due to the climate conditions, the bathing habits and technical requirements are very different from one country to another."

This is an excerpt from the “Setting the standard" article from the June 2017 issue of Perspective magazine.

To continue reading, get your copy of Perspective.

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