Everyone wants professional interior design work, but not all of us can afford it – that’s where HBA’s new Studio brand bridges the affordability gap.
Less than a year ago, Hirsch Bedner Associates (HBA) launched its division Studio, seeing a gap in the middle-tier market to target consumers who wanted stylish, cutting-edge design but on a limited budget. Drawing on the same design expertise and abilities as HBA, Studio focuses on smaller-scale, lower-budget, faster-turnaround projects for
With offices currently in
Perspective caught up with Studio
What has the market reception been like to HBA Studio’s launch in
Hugely successful. The fact that there is a cost-effect alternative, still HBA, which can deliver world-class designs and service at affordable prices is a huge draw for Indian clients. Studio has also opened up the low fee/quick turnaround projects market for us.
What sort of competition exists in
Although Studio is an Indian registered company, it’s not Indian in soul or quality. Hence we see very little competition coming from our Indian counterparts whose fees are still far lower than ours. As a busy economy,
What would you say HBA Studio offers Indian consumers that its competitors don’t?
Studio is perhaps the only firm that is Indian, has a design office in
Read the full story in the August 2011 issue of Perspective magazine!