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A SPIRIT OF ASPIRATION

by Teresa Chow on Feb 18, 2013 in Interiors
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In combining a retail-inspired showroom and an all-round office space, PDM International Shanghai offers a turnkey solution for the relocation of Adidas China’s HQ

When sportswear giant Adidas China planned to relocate to a new office in Shanghai, it challenged PDM International Shanghai to deliver a bespoke solution within clearly-defined time and budgetary requirements. In the brief, PDM was asked to organise the 13,000 sq-m office space to encompass themed meetings areas, creative pockets of working space and breakout options to reinforce brand image and corporate culture.

According to PDM chief architect Simon Park, the importance of creating uniqueness through spatial planning cannot be overstated. “Each brand requires its own specific meeting solutions or specially-adapted work settings,” he notes. “To sum it all up, every single square metre of space required a unique design solution.”

For a start, the client-facing areas were designed with a generic aesthetic as not to favour any particular brand line. However, the concepts for the large showrooms for each brand were retail inspired and used as ‘mock-stores’ for in-house training. Along with themed meeting rooms and functional facilities built around employee’s needs, the overall concept of the team player and Adidas’ athletic spirit was successfully captured. “We quickly realised that this was not going to be a run-of-the-mill project. So we transformed typical office spaces into co-working spaces, to increase integration between the teams and to stimulate interactive and dynamic workflows,” says Park.
 

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