Situated in the heart of London's Holborn neighbourhood in a 1914 Edwardian Belle Époque building, the Rosewood London is a tribute to the heritage and lifestyle marked with charm, quality and distinction synonymous both with British manor living and a stylish London residence
Rosewood London, housed in the historic Pearl Assurance building, finally brings a luxury hotel to a distinguished pocket of London between the West End and the City. Located in Holborn, the neoclassical landmark was originally completed in 1914 after 50 years of work. As a magnificent structure of Edwardian Belle Époque design, the transformation from Pearl Assurance to hotel was carried out under the guidance of the Historic Buildings and Monuments Commission for England.
The principal façades, as well as the interiors of the former East (now The Bar at Rosewood London) and West Banking Halls (now Rosewood Restaurant & Bar) and the Grand Staircase are all protected with Listed Building status. From the beginning of the lengthy restoration, the strategy was always to follow the original designs wherever possible. Therefore, it was a painstaking process for tonychi and associates, from general refurbishment down to missing details that have been carefully replicated and replaced.
The many elements of surprise and discovery in the design begins with the grand entrance that leads to a courtyard, giving a sense of arrival more akin to a private manor house than a hotel. As guests arrive, they turn in through a wrought iron gated carriageway, away from the bustle of the street. This traditional procession of arrival establishes the character of Rosewood, past and present.