In a quiet corner of an exclusive area in London, Bulgari has opened the only luxury new-build hotel in central London for over 40 years
At the new Bulgari Hotel & Residences in London, state-of-the-art design and contemporary elements come together with decorative silver design motifs to distinguish the property, where the theme influences the design of all public spaces, referencing the luxury brand’s heritage in silversmithing as well as London’s own silversmithing history.
"Constructing a new building in this part of London is an extraordinary achievement because the city tends to be extremely conservative due to its consolidated urban plan,” says architect Antonio Citterio, whose practice Antonio Citterio Patricia Viel and Partners conceptualised the design. "The architectural style of the project reflects the rigour of the Bulgari Hotel in Milan: its classic, solid, contemporary style will consolidate the urban landscape in an area of London that is undergoing a profound transformation."
In this sense, the use of Portland stone and bronze, which are typical materials of the architectural style of public buildings in London, and the meticulous façade design reveal a rigorous, modern approach to the theme, he explains.