Luxury brand Longchamp recently unveiled its new showroom on New Bond Street in London, the latest in its series of 'Art & Architecture' collaborations led by Carbondale founder Eric Carlson, one of the A&D Trophy Awards judges this year
Carbondale founder Eric Carlson — who co-founded and directed the Louis Vuitton architecture department, and has also collaborated with the architecture offices of Rem Koolhaas, Oscar Tusquets, and Mark Mack — has, it must be said, an impeccable pedigree. Hong Kongers are familiar with his work, seen at the two Longchamp boutiques in the territory: one in the business hub of Central, and the other in high-end shopper paradise that is Canton Road, Tsimshatsui.
Returning as a judge for Perspective's A&D Trophy Awards this year (the last time he adjudicated, they were still called the Perspective Awards, back in 2012), Carlson has brought to fruition countless projects across the globe from museums, office headquarters, private residences, and of course flagship stores for the world's preeminent brands.
These include the Champs Elysees Maison for Louis Vuitton in Paris, the headquarters for Escada in Munich, and flagships for Tag Heuer, Tiffany & Co, H. Stern, and most recently for Longchamp, on London's prestigious New Bond Street.
The latest in a series of 'Art & Architecture' collaborations conducted by Carbondale, the unique approach coalesces artistic ideas with the architectural concepts to create an amalgamation with the brand image and a cohesive customer experience. For the New Bond Street project, New York-based artist Maya Hayuk was invited to introduce her palette of vibrant colours and intricately rich abstract patterns, woven together at an architectural scale, to the site.
Inspired by Longchamp's signature Pliage folded bag, which has sold more than 16 million since 1993, Carbondale lined the 280 sq-m three-level boutique interior with architectural folding screens of embossed leather, engraved limestone, white lacquer, ebony, walnut and elm wood marquetry, each corresponding to the different product categories of leather goods, clothing and luggage. Each elongated floor culminates on Hayuk's 12m x 5m monumental kaleidoscope of diagonal layers of colours.
This is a preview of the “A fusion of architecture & art" article from the June 2015 issue of Perspective magazine.
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