SEARCH

A fashionable interpretation

by PHOEBE LIU on Nov 24, 2011 in Interiors , Lifestyle
Share on FacebookTweet about this on TwitterShare on Google+Share on Sina WeiboShare on Tencent WeiboEmail this to someone

In the 21st century, retail interior design has grown increasingly more complex – long gone are the days when basic rails and shelves were deemed sufficient – and a new boutique in Causeway Bay offers ample proof of this

In today’s hugely competitive consumer market, gaining the shopper’s attention has become as important as a store’s location and the products on sale. Stores regularly revamp their interiors in a bid to keep on top of trends, as well as to appear new and refreshed.

Shine, positioned as one of Hong Kong’s leading high-end multi-brand fashion stores, is known for bringing pioneering foreign brands to the territory’s clientele. Launching recently in Hong Kong’s bustling Causeway Bay area, Kristof Crolla of Laboratory for Explorative Architecture & Design (LEAD) and Nelson Chow of NC Design & Architecture (NCDA) have conceived Shine’s flagship boutique, showcasing how an architectural reinterpretation of contemporary textile patterns and accessories can be seamlessly integrated into fashion retail, creating an intriguing yet highly functional contemporary store.

Located in Fashion Walk, the Shine store optimises its relation to the street through an open façade, visually doubling the space through a fully mirrored back wall. In the main room, pieces from various designers are presented against a monochromatic background into a flexible open shelving system.

The shelves’ design is based on a folding luggage rack and its leather surface with integrated lighting has leather belts strapped around it to reveal the names of the designer brands below. The cashier area in the back of the store conceals the fitting rooms and storage entrance behind a continuously folded black steel wall that resembles long folded dressing partitions and forms the most intimate and private area within the overall shop.

Read the full story in the December 2011 issue of Perspective magazine!

Recent Posts

  • ronewyork-02

    Architecting energy


    Discovering how feng shui is becoming an increasingly common consideration in architectural projects worldwide

    Posted on Feb 15, 2018
    View
  • One Crown Place will feature a luxury Georgian hotel, from six restored townhouses

    Timeless terrace


    London's One Crown Place development set to open new luxury hotel to launch in 2020

    Posted on Feb 14, 2018
    View
  • DSC_9941 copy

    Bohemian rhapsody


    Lasvit celebrates a decade of revitalising and reimagining traditional Czech glassmaking, for the modern world

    Posted on Feb 12, 2018
    View
  • LukeFox48

    Test of time


    Architect Luke Fox chats with Perspective about working in Asia and Europe and designing for the present and future as he celebrates 20 years at at Foster + Partners.

    Posted on Feb 8, 2018
    View
Top