A fashionable interpretation

by PHOEBE LIU on Nov 24, 2011 in Interiors , Lifestyle
Share on FacebookTweet about this on TwitterShare on Google+Share on Sina WeiboShare on Tencent WeiboEmail this to someone

In the 21st century, retail interior design has grown increasingly more complex – long gone are the days when basic rails and shelves were deemed sufficient – and a new boutique in Causeway Bay offers ample proof of this

In today’s hugely competitive consumer market, gaining the shopper’s attention has become as important as a store’s location and the products on sale. Stores regularly revamp their interiors in a bid to keep on top of trends, as well as to appear new and refreshed.

Shine, positioned as one of Hong Kong’s leading high-end multi-brand fashion stores, is known for bringing pioneering foreign brands to the territory’s clientele. Launching recently in Hong Kong’s bustling Causeway Bay area, Kristof Crolla of Laboratory for Explorative Architecture & Design (LEAD) and Nelson Chow of NC Design & Architecture (NCDA) have conceived Shine’s flagship boutique, showcasing how an architectural reinterpretation of contemporary textile patterns and accessories can be seamlessly integrated into fashion retail, creating an intriguing yet highly functional contemporary store.

Located in Fashion Walk, the Shine store optimises its relation to the street through an open façade, visually doubling the space through a fully mirrored back wall. In the main room, pieces from various designers are presented against a monochromatic background into a flexible open shelving system.

The shelves’ design is based on a folding luggage rack and its leather surface with integrated lighting has leather belts strapped around it to reveal the names of the designer brands below. The cashier area in the back of the store conceals the fitting rooms and storage entrance behind a continuously folded black steel wall that resembles long folded dressing partitions and forms the most intimate and private area within the overall shop.

Read the full story in the December 2011 issue of Perspective magazine!

Recent Posts

  • Ronan Bouroullec

    Design for all

    Industrial studio Ronan & Erwan Bouroullec brings its touch to urban space. Perspective chats with co-founder Ronan Bouroullec about the firm’s projects

    Posted on Jan 16, 2019
  • 40 Under 40 Awards 2019

    Nominate now

    Nominations are now open for Perspective's 40 Under 40 Awards 2019 in the fields of art, architecture, interior design and product design

    Posted on Jan 8, 2019
  • City of Helsinki 20181203 Helsinki Central Library Oodi

    Book-sorting robots

    Oodi Helsinki Central Library officially opened to the public last month – the new library was designed by local architecture firm ALA Architects

    Posted on Jan 7, 2019
  • Hong Kong West Kowloon Station by-Andrew-Bromberg-at-Aedas-Photo-by-Paul-Warchol_21.jpg

    All aboard

    The West Kowloon Station by Aedas has been designed as a gateway to Hong Kong, but its landscaped roof is also proving popular with the locals

    Posted on Jan 2, 2019