Camper have chosen Tokyo to present its latest Together store on this occasion designed by ...Read More
Camper have chosen Tokyo to present its latest Together store, on this occasion designed by Jaime Hayon. The shop occupies a large two-storey space in the Omotesando district. This great space allowed the Madrid-born artist and designer to have free rein and allow his fantastic creative repertoire freedom. The design is both exclusive and unique as everything from the furniture and visuals to the hand-decorated ceramics has been conceived and created specifically for this store.
“This new project for Camper is inspired by classic circus elements. It has colour and fantasy. The result is a space full of life and light that invites people to dream. As soon as we step through the impressive door of organic shapes, with a handle shaped like a candy cane, we begin to discover the surprises that await us inside. For starters, there are no corners, only curved forms. There is an interesting contrast between the walls covered in Bisazza mosaic tiles, perfect and delicate, and the cement floor, basic and unfinished. The long, narrow centre table resembles a centipede. The coloured mirrors placed on the ceiling elongate perspective and give the store added warmth. These small touches of quality do not go unnoticed. Bevelled glass panels reminiscent of cut gemstones separate the special areas. Colour filters create a magical transparency. They exude freshness.” JAIME HAYON.
Jaime Hayon (Madrid, 1974) is the youngest internationally renowned Spanish designer and artist. He studied industrial design in Madrid and Paris before arriving at Fabrica in 1997, the centre for investigation in communications belonging to the Benetton Group in Treviso (Italy). Famously directed then by Oliviero Toscani. Jamie was there until 2004 when he decided to pursue his own personal career. He moved to Barcelona and began designing everything from toys to furnishing collections for Spanish firms like ArtQuitect, Metalarte and Bd Barcelona design. In addition to other collaborations with manufacturers like Lladró, Bosa, Piper, Bisazza and Swarovski. At present, Hayon works out of London and has projects all over the world. He has just published his first monograph (Jaime Hayon Works, edited by Gestalten), continues to exhibit his most personal work in art galleries and has kept alive the relationship he initiated with Camper in 2006 when the Together concept was inaugurated in its stores. The stores in London (Foubert´s Place), in Barcelona (Paseo de Gracia), in Palma de Mallorca (San Miguel), in Paris (Cherche Midi) and in Milan (Montenapoleone) all hold his unmistakable signature.
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Use of space
The shop occupies a large two-storey space in the Omotesando district The exterior of the ...Read More
The shop occupies a large two-storey space in the Omotesando district.
The exterior of the shop is white, clean and pristine, yet playful. Large graphics cover most of the shop's window and you can peak into the colorful world inside from far.
As soon as we step through the impressive door of organic shape, with a handle shaped like a candy cane, we begin to discover the surprises that await us inside. For starters, there are no corners, only curved forms. There is an interesting contrast between the walls covered in Bisazza mosaic tiles, perfect and delicate, and the cement floor, basic and unfinished. The long, narrow centre table resembles a centipede. This table was designed for a single row of shoes, creating a sense of order. The coloured mirrors placed on the ceiling elongate perspective and give the store added warmth. Bevelled glass panels reminiscent of cut gemstones separate the special areas. These color filters create a magical transparency. They exude freshness.
The try out seating corners are in padded yellow leather, comfortable and inviting.
Their is a staircase painted as a candy cane that takes you to the second level where the elipse donut tables arrange the displayed shoes in a single row.
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Use of Colours, Materials / List of Major Materials
A Organic inox door - a splendorous entrance to a magical world or no corners ...Read More
A. Organic inox door - a splendorous entrance to a magical world or no corners
B. Centipede tables - made or lacquered wood and marble top, are perfect to display shoes in a single organized row
C. Silver ceramic lamps - Elegant and poetic are like water drops
D. Color filters - used in ceiling and to separate special areas, give transparency and colors creating a dreamlike effect
E. Candy cane references - give shimmers of fantasy throughout the shop
F. Organic walls - covered in Bisazza tiles, are soft and welcoming to the visitor ...Collapse