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Fashion / Accessories / 40 Under 40 2014

Ada Pat, Fashion / Accessories, 40 under 40 2014
Ada Pat
Ada Fashion

Ada Pat graduated from the Hong Kong Polytechnic University and went on to further her studies at RMIT University in Melbourne. She established her own brand, As Ada, in 2010, and Ada Once in 2013, focusing on bespoke cocktail and party dresses and evening gowns, as well as a bridal atelier service. Pat is known for her signature embellishments and beadings, using vibrant hues and precise cutting. She aims to strike a balance of modern elegance and a blended mixture of prints with colours, and is also known as a fashion blogger on the she.com Hong Kong site. Her work is popular with numerous Hong Kong TV and pop stars.
Cecilia Ma, Fashion / Accessories, 40 under 40 2014
Cecilia Ma
Cecilia Ma Couture

A graduate of the Hong Kong Polytechnic University, Cecilia Ma worked for international designer Vivienne Tam and debuted her first collection in 2003 in a fashion competition organized by the Hong Kong Trade Development Council, where she was named overall winner of the year. In 2011, she established a fashion couture house to fully express her personal artistic inspiration and design philosophies, and debuted its first ready-to-wear women's collection in Paris in the same year. Ma also launched a jewellery line in 2012, which has a presence at Paris Fashion Week and international tradeshows every season. Inspired by tribal culture, she combines an unconventional mix of materials and colours along with crochet techniques. This striking fusion of neon colours and vintage embellishments is the signature of her Tribal Collection.
Dee Poon, Fashion / Accessories, 40 under 40 2014
Dee Poon
PYE

Dee Poon is the CEO of PYE, the luxury retail arm of the Esquel Group, a global textile and apparel manufacturer. Under her stewardship, PYE has transformed the marketing of shirts and re-conceived the Chinese dream. Known for her strong sense of style, Poon was named one of the 10 Best Dressed People in Greater China by the Hong Kong Fashion Designers Association, and also listed on Forbes Asia's 『12 to Watch' list in 2013. Apart from her work, Poon has a number of public positions on the boards of the China Arts Foundation (Beijing and New York), Teach for China (Beijing) and the Esquel — YL Yang Education Foundation. She also sits on the global steering committee of Social Entrepreneurship of Sexual Health (Hong Kong and London), the advisory committee of Harvard University Asia Centre and the international council of The Museum of Modern Art (New York).
Erbert Chong, Fashion / Accessories, 40 under 40 2014
Erbert Chong
Erbert Chong

Erbert Chong began his fashion journey after a chance encounter in New York City with celebrated designer Alvin Val ley. Under Val ley's mentorship, Chong enrolled in Parsons The New School for Design and the Fashion Institute of Technology, and honed his craft by working up the ranks with the industry by day, and making custom wedding gowns and cocktail dresses by night. A few years later, Chong found himself in Paris, at the world's oldest fashion school l'Ecole Superieure des Arts et techniques de la Mode, specialising in leather goods and custom jewellery. Before graduating, Chong had already created artwork for Stierblut, a high-end fashion store in Munich, designed a jewellery exhibition at Beijing's Prince Kung's Mansion, scouted top fashion talent and created brand strategies for labels under the LVMH group. By 2013, Chong launched his own ready-to-wear label in his hometown of Hong Kong.
Gideon Tam, Fashion / Accessories, 40 under 40 2014
Gideon Tam
Placed by Gideon

Born in Macau, Gideon Tam developed a passion for knitwear from his childhood, when his mother ran a knitwear factory. He graduated in fashion design from Kingston University, England, in 2001, having won the RSA (London Royal Society of Art) Fashion Design Student Awards in year 2000. He worked for a traditional French luxury fashion brand as a knitwear designer, and won the Young Menswear Designer award at Berlin Fashion Week 2010. Placed by Gideon was founded in England in 2006. With an initial focus on knitwear, the collection is built around wardrobe staples reworked and painstaking attention to fit, details and finish. Driven by the simple philosophy of using pure natural fiber with contemporary, yet wearable designs, combining today's technology and the traditional craftsmanship, his work proposes a new take on the art of dressing, provides men with a sense of personal style without looking out of place, subtle yet unique.
Grace Choi, Fashion / Accessories, 40 under 40 2014
Grace Choi
Yi-ming

Former fashion model Grace Choi was born in Shanghai and raised in Hong Kong. As a model, she appeared on the runway for numerous international brands, including Vivienne Westwood, DVF, Vera Wang, Fendi, Hermes, Oscar De Le Renta, Cartier, Peter Som, Dorian Ho and many more. She launched Gorgeous Productions in 2004, focusing on event management and fashion show production, including creative show concept, stage design and construction, choreography, public & media relations, model management and image consultancy. She launched her own fashion label, Yi-ming, in 2011. Fascinated with distinctive oriental fashion cultures, in particular the qipao, Choi aims to create a modern, chic interpretation of this in an East-meets- West style. After the first collection launched in 2012, Choi was approached to design chinoiserie uniforms for a new luxury boutique hotel in Hong Kong. Currently, the Yi-ming collections also available online and in boutiques in Hong Kong and Australia.
Michiko Suzuki, Fashion / Accessories, 40 under 40 2014
Michiko Suzuki

Michiko Suzuki started off her career as a pattern maker at Yohji Yamamoto +Noir in 2000. She was later assigned as a pattern maker at Y's and in 2005, started to design an experimental line, later brandnamed as Y's Red Label. She started her own brand, Nocturne #22 In C Sharp Minor, Op. Posth. And Nocturne #23 in E Minor, Op. Posth. — both named after Chopin's compositions. Suzuki also created the Sogo/Seibu private brand Limited Edition by Michiko Suzuki from 2011, and was assigned as a designer of YMOYNOT from 2012. Suzuki succeeds Yohji Yamamoto's worldview and philosophy, still continuing to challenge it in order to establish a new identity.
Mountain Yam, Fashion / Accessories, 40 under 40 2014
Mountain Yam
MY Fashion Design

A 2007 graduate of the Hong Kong Polytechnic University, Mountain Yam also attended the Fashion Institute of Technologies in New York as an exchange student and interned at French forecasting company Peclers in Paris. He was also a finalist at the Hong Kong Young Fashion Designers' Contest in 2009, earning critical approval from Andreas Kronthaler, design director of Vivienne Westwood. Yam went on to work as a designer at Cocomojo and Anteprima before starting his own labels in July 2011. His MOUNTAIN YAM label focuses on couture made-to-order, while 112 mountainyam is a readyto- wear fashion label, which expanded to include womenswear, menswear and handbags in 2012. In March 2013, 112 mountainyam joined Paris Fashion Week with the support of Fashion Farm Foundation, and in April 2013, the brand presented a fall/winter 2013 collection in The Netherlands.
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