Hong Kong is far from a bicycle-friendly city, but as the culture of cycling grows, some bikers are taking it onto roads as well into the retail space.
Opened late last year by four cycling enthusiasts and green movement advocators, Spread by Gum perfectly maximises a shoe-box space measuring just 350 sq-ft in the bustling Tsimshatsui district of Hong Kong. More than just about commercial concerns, the space performs a dual function as both bike shop and exhibition space.
Before Spread by Gum came about, it was simply ‘GUM’ – the acronym for ‘Green Urban Mobility’ – which had successfully established itself in the bicycle market with a workshop in San Po Kong. Not long ago, the owners felt that the time had come to increase their exposure.
Raymond Leung, one of the partners in GUM, is also the co-founder of architectural company
Previous overseas cycling experiences in places like
This, then, was the starting point of the design,
Recycled cardboard was selected to create a unique character for Spread by Gum, resulting in a distinctive feature wall inspired by the ‘pin art’ or pinscreen executive toy. Around 5,400 paper tube rolls were used to form the ‘play and display’ wall, which was developed as a concept to amalgamate the functional needs of a shop and the fluidity of a gallery or event space.
Read the full story in the March 2012 issue of Perspective magazine!