• SUBSCRIBE NOW
SEARCH

W1 London: Luxury art deco residences on Marylebone High Street

by Hannah Grogan on Jan 11, 2018 in Architecture , Interiors , Top Story
Share on FacebookTweet about this on TwitterShare on Google+Share on Sina WeiboShare on Tencent WeiboEmail this to someone

The W1 London, an eagerly anticipated boutique development on Marylebone High Street, has been unveiled by Sir Peter Wood's W-One International

The luxury residential complex will transform the once flourishing BBC Radio London Headquarters building on one of the city's most fashionable streets. The building was once a haven for well-loved radio DJs and world-renowned musicians, with the likes of Jeff Buckley, Bob Geldof, and Oasis all having performed there in the past. 

The W1 London south-facing exterior on London's fashionable Marylebone High Street

The W1 London south-facing exterior on London's fashionable Marylebone High Street

Retaining its 1930s facade, style and history, the building's redevelopment draws inspiration from its original Art Deco heritage. In total, it has 19 apartments, including three penthouses and five townhouses, with pricing starting from £4.1 million.  

Although London is not as synonymous with the Art Deco period as Paris or other European cities, this adds to the attraction of the new development. However, the W1 London is firmly placed amid increasing demand for more Art Deco-inspired interiors. The building's opening comes after the recent unveiling of a six-storey Art Deco-style co-working space in Fitzrovia and the launch of the latest Dishoom restaurant in Kensington, also inspired by Art Deco architecture.

Metallic elements enhance both the Art Deco and modern features of the interiors

Metallic elements enhance both the Art Deco and modern features of the interiors

Geometric and metallic elements used throughout the interiors are evocative of the glamorous 1920s. The brief for the apartments drew inspiration from the Art Deco style of the building facade, whilst interpreting this in a contemporary style more relevant for today's property buyer.

The building's entrance and lobby has remained true to the overall style. The walls are covered in marble and antique-finish mirrors, as well as pietra grey polished floors combined with calacatta lincoln featured finishes.  

The W1 London's lobby, with antique-gold detailing, marble features and polished floors

The W1 London's lobby, with antique-gold detailing, marble features and polished floors

A warm colour palette has also been used with a taupe base. Accents of gold and brass are combined with geometric patterns and shapes to align with the heritage of the building.

Specialising in luxury residential design and interiors, Sophie Paterson Interiors took care of the furnishings and decoration. By mixing a palette of rich grey tones and luxurious finishes such as high gloss lacquer, silks and marble, the studio ensured the interiors were in keeping with the style and class of the building while remaining true to the heritage style and aesthetic. 

, , , , , , , , ,

Recent Posts

  • “Fifty-two years of marathons”: Sir Terry Farrell is justifiably
proud of his Royal Town Planning Institute Gold Medal

    Postmodern reflections


    Sir Terry Farrell speaks to Perspective about Hong Kong’s accidental planning and his relationship with Nicholas Grimshaw

    Posted on Jan 16, 2018
    View
  • 2017 RCR BellLlocWinery_1

    Pritzker Prize predictions


    The 2018 edition of the Pritzker Prize marks the 40th anniversary of the esteemed architectural accolade

    Posted on Jan 15, 2018
    View
  • The W1 London (2)

    Luxury London living


    The W1 London, an eagerly anticipated boutique development on Marylebone High Street with a rich musical history, has just been unveiled.

    Posted on Jan 11, 2018
    View
  • The Bund Finance Centre is a 420,000sqm mixed-use waterfront development on the Bund of Shanghai Photo: Foster + Partners and Heatherwick Studio

    On the waterfront


    The Bund Finance Center, a huge mixed-use waterfront development, reconnects Shanghai’s old and new

    Posted on Jan 2, 2018
    View
Top