Vienna-based DMAA designs Hyundai exhibition center in South Korea

by Maria Fleutman on Jun 6, 2017 in Architecture , Interiors
Share on FacebookTweet about this on TwitterShare on Google+Share on Sina WeiboShare on Tencent WeiboEmail this to someone

The new Hyundai Motorstudio Goyang designed by Delugan Meissl Associated Architects agency (DMAA) has recently debuted as the largest center for automotive culture in South Korea 

Providing exclusive exhibition area of approximately 64,000 square metres, the project was defined by the elements of  LandscapeVertical Green and Shaped Sky, without interfering with the panoramic view. This lets the automobiles to be presented from different perspectives – similar to an urban or natural landscape – where visitors can wander freely. Newly applied concept is now thought to be a unifying line for all of Hyundai's spatially diverse locations.


The architectural competition was based on Hyundai's "Modern Premium" strategy – the concern's definition of quality encompassing technology, functionality, design, comfort and sustainability. The design concept should be simultaneously applied to all of Hyundai's spatially very diverse locations. DMAA's competition entry addressed all key aspects of "Modern Premium" and formulated these as titles, hypotheses and arguments. The central themes and content of the winning concept were subsequently incorporated into the extensive "Global Dealership Space Identity" (GDSI) Manual.

The main sight of the hall invites visitors to see the innerworkings of the Hyundai car – how the steel is stamped and welded, how the car is painted and test-drived, what is it like to be in a rally championship. Space is projected to ease the excursion group to wander around the objects, test them and imagine working in different environments.


Delugan Meissl Associated Architects´s significant projects include the Porsche Museum (Germany), the EYE Film Institute NetherlandsHouse Ray1 (Austria) or the Festival Hall in Erl.

, , , , , , ,

Recent Posts

  • Processed with VSCO with 4 preset

    The Avenue

    Hong Kong's Avenue of Stars reopens following a makeover and revitalisation from New York High Line architect James Corner Field Operations

    Posted on Feb 1, 2019
  • most anticipated architectural projects in 2019

    Highly anticipated

    Perspective magazine takes a sneak preview of some of the most important and anticipated architectural projects in 2019

    Posted on Jan 30, 2019
  • Elbphilharmonie hamburg

    On the waterfront

    A number of projects in Hamburg’s redeveloped harbour district are bringing a new sense of perspective to the city

    Posted on Jan 30, 2019
  • Ronald J Phillips

    Design Legacy

    Ronald J Phillips speaks exclusively to Perspective about his connection to Hong Kong and the marks he left on the city

    Posted on Jan 25, 2019