SEARCH

Vienna-based DMAA designs Hyundai exhibition center in South Korea

by Maria Fleutman on Jun 6, 2017 in Architecture , Interiors
Share on FacebookTweet about this on TwitterShare on Google+Share on Sina WeiboShare on Tencent WeiboEmail this to someone

The new Hyundai Motorstudio Goyang designed by Delugan Meissl Associated Architects agency (DMAA) has recently debuted as the largest center for automotive culture in South Korea 

Providing exclusive exhibition area of approximately 64,000 square metres, the project was defined by the elements of  LandscapeVertical Green and Shaped Sky, without interfering with the panoramic view. This lets the automobiles to be presented from different perspectives – similar to an urban or natural landscape – where visitors can wander freely. Newly applied concept is now thought to be a unifying line for all of Hyundai's spatially diverse locations.

hyundai-motorstudio-goyang_10_katsuhisa_kida.jpg-web

The architectural competition was based on Hyundai's "Modern Premium" strategy – the concern's definition of quality encompassing technology, functionality, design, comfort and sustainability. The design concept should be simultaneously applied to all of Hyundai's spatially very diverse locations. DMAA's competition entry addressed all key aspects of "Modern Premium" and formulated these as titles, hypotheses and arguments. The central themes and content of the winning concept were subsequently incorporated into the extensive "Global Dealership Space Identity" (GDSI) Manual.

The main sight of the hall invites visitors to see the innerworkings of the Hyundai car – how the steel is stamped and welded, how the car is painted and test-drived, what is it like to be in a rally championship. Space is projected to ease the excursion group to wander around the objects, test them and imagine working in different environments.

hyundai-motorstudio-goyang_1_raphael_olivier.jpg-web

Delugan Meissl Associated Architects´s significant projects include the Porsche Museum (Germany), the EYE Film Institute NetherlandsHouse Ray1 (Austria) or the Festival Hall in Erl.

, , , , , , ,

Recent Posts

  • Vessel by Heatherwick Studio

    Vessel


    At the heart of Hudson Yards, Thomas Heatherwick’s much-anticipated 45-metre-high Vessel opens to the public

    Posted on Apr 18, 2019
    View
  • Kiruna City Hall, The Crystal by Henning Larsen

    Jewel in the crown


    Copenhagen’s Henning Larsen unveils the Crystal, a sparkling city hall for the northern Swedish mining town of Kiruna

    Posted on Apr 16, 2019
    View
  • Snøhetta completes Europe's first underwater restaurant in Norway

    Waterworld


    Inside Europe's first underwater restaurant located at the southernmost point of the Norwegian coastline

    Posted on Apr 3, 2019
    View
  • UNStudio

    Future legacy


    Amsterdam-based UNStudio brings its signature financial and social sustainability credentials to Hong Kong’s West Kowloon Cultural District

    Posted on Apr 1, 2019
    View
Top