The new Hyundai Motorstudio Goyang designed by Delugan Meissl Associated Architects agency (DMAA) has recently debuted as the largest center for automotive culture in South Korea
Providing exclusive exhibition area of approximately 64,000 square metres, the project was defined by the elements of Landscape, Vertical Green and Shaped Sky, without interfering with the panoramic view. This lets the automobiles to be presented from different perspectives – similar to an urban or natural landscape – where visitors can wander freely. Newly applied concept is now thought to be a unifying line for all of Hyundai's spatially diverse locations.
The architectural competition was based on Hyundai's "Modern Premium" strategy – the concern's definition of quality encompassing technology, functionality, design, comfort and sustainability. The design concept should be simultaneously applied to all of Hyundai's spatially very diverse locations. DMAA's competition entry addressed all key aspects of "Modern Premium" and formulated these as titles, hypotheses and arguments. The central themes and content of the winning concept were subsequently incorporated into the extensive "Global Dealership Space Identity" (GDSI) Manual.
The main sight of the hall invites visitors to see the innerworkings of the Hyundai car – how the steel is stamped and welded, how the car is painted and test-drived, what is it like to be in a rally championship. Space is projected to ease the excursion group to wander around the objects, test them and imagine working in different environments.
Delugan Meissl Associated Architects´s significant projects include the Porsche Museum (Germany), the EYE Film Institute Netherlands, House Ray1 (Austria) or the Festival Hall in Erl.