Phoenix Property Investors approached Robert A.M. Stern Architects (RAMSA), famed for creating some of the most valuable properties in North America, with the project to design a distinctive residential property for one of the premier locations in Hong Kong, Conduit Road. The Morgan will be a 28-floor tower with a distinctive podium façade finished in limestone and a vertical green wall. Stern said of the striking proposed design, “I'm very interested and committed to making the liveliest possible streetscapes. A lot of people come and go by car or by foot, so I want to make something attractive for the pedestrian.”
Incorporating 111 units, many of which will include duplex living spaces, features of the design include a high-ceiling lobby reminiscent of New York grandeur along with balconies and signature terraced set-backs that will give the building a signature character. The clubhouse at The Morgan has been designed and styled to give the residents an opportunity to enjoy a sense of 'Mansion Living', and will include a banquet room, kitchen, swimming pool, gym and private garden. The development is expected to become a hallmark of contemporary classicism and could provide a new standard for luxury residences in Hong Kong.