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Martell XO Architect Edition

Posted on Dec 20, 2012 in Architecture , Dose of Design , Products
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Pritzker Prize-winner Christian de Portzamparc designs ‘Architect Edition’ for Martell

Hong Kong has just seen the launch of the latest Martell XO Exclusive Architect Edition, joining forces with French architectural legend Christian de Portzamparc.

The first Frenchman to be awarded the Pritzker Prize in 1994, De Portzamparc’s work has included notable edifices such as the LVMH Tower in New York and the French embassy in Berlin, as well as projects even grander in scale, such as the entire Quartier Masséna neighbourhood of Paris, and complexes of concert halls in Paris, Rio de Janeiro and Luxembourg.

What unites all of De Portzamparc’s celebrated constructions is his mastery of light and its potential as a source of organic energy. And it’s light that is at the centre of his design for the Martell XO Exclusive Architect Edition. The cognac’s distinctive arch-shaped bottle, accented by a bird in flight, provides the perfect receptacle to illuminate the amber colour of the liquid within. The bottle, which carries De Portzamparc’s signature close to the bottom, is housed inside a carafe covered in criss-crossing horizontal lines, curving and rising to accentuate the effervescent airiness of the design.

The Martell XO Exclusive Architect Edition is limited to 60 sets in Hong Kong, available in selected premium wine and spirit shops at a price of HK$3,200.

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