Longchamp has renovated its historic flagship store in Paris

by Leona Liu on Oct 25, 2016 in Architecture
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The historic flagship store of Longchamp in Paris has received a contemporary face-lift thanks to a team of visionary architects and designers


Located on Rue Saint-Honoré, the Longchamp store is set in a building that is a registered historic monument, of which the edifice was constructed in 1735. The three arched windows of 404 Rue Saint-Honoré feature a head sculpted in stone at the top, which is characteristic of early 18th-century architecture, and these have been meticulously restored by master stone-cutters.


The flagship store offers three floors and 7,500 sq-ft of luxurious materials and elegant designs in an open space with warm colours that exude a spirit of modernity and femininity. Contrasting textures of wood, leather, and fabric create a beautiful showcase for the most beautiful pieces in the collections. Onyx columns rise near maple and rosewood décor and tailor-made wooden niches house the brand’s most iconic creations.


Carbondale, who has reinvented luxury architecture from New York to Hong Kong, restored the 6-floor limestone façade and enlarged the ground and second floor display windows to maximise views and natural light to the store interior


While under construction, American artist Ryan McGinness created Mindscapes, a bright, exuberant work measuring over 10,000 sq-ft to wrap the historical building with vibrant contemporary art.

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