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IN SEARCH OF CHINA'S DESIGN AESTHETIC

by Suzanne Miao on Mar 13, 2013 in Architecture , Interiors , Products
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The founders of Bundshop, which showcases China’s leading design visionaries and creatives, have now launched the Council on Chinese Design

China is facing a conundrum in terms of its image: on the one hand, it tends to be widely dismissed as a country which only copies designs and produces images or fakes. On the other hand, its booming art and architectural industries demand global respect. Acutely aware of this is the team behind Shanghai-based Bundshop, is the first e2 (ecommerce + experience) platform to showcase emerging independent Chinese designers to the rest of the world.  

“As the global perception of Asian design changes, we work hard to find and curate the best of design in China,” says Stephany Zoo, co-founder and marketing director of Bundshop. “While negative preconceived notions have changed significantly in countries like Japan and Korea, we are still working hard to re-brand ‘Made in China’ to ‘Designed in China’.”

The distinction is subtle, yet ambitious: what Bundshop is aiming to achieve is to change global perception of China from a place purely of manufacturing to one which is producing world-class, original design. To this end, the Council on Chinese Design has been launched. Currently making up the Council are Lorraine Justice, dean of the College of Imaging Arts and Sciences at Rochester Institute of Technology (until 2011, she served as the director of the School of Design at The Hong Kong Polytechnic University); Bartlett School of Architecture graduate Naihan Li, design director of NaihanLi&Co; award-winning Hong Kong graphic designer Alan Chan; industrial designer Carl Liu, founder of Carl Liu Design Brand and partner/design director of Idea Dao Design Shanghai; Liu Song, design director of Tone Design, who designed Beijing’s metro system displays during the 2008 Olympics; and China art expert Megan Connelly, cofounder of ChArt Contemporary, a Beijing based curatorial lab dedicated to discovering opportunities for the best emerging artists of China.

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